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Advertising, commissions, PR and disclosure

Clues for wine 3This is a personal blog with all content written and created by me, Sally Prosser. My main interests are fresh ingredients, home cooking, locally sourced and organic food and I am concerned about the spread of GM (genetically modified) crops and intensive farming practices. Food is at the heart of family life for me and we sit round the table most evenings for a home-cooked meal. Bread-making is a continuous learning curve – I try to make as much of our bread as possible. A British expat, I’ve lived in the Middle East since October 1995 and Dubai has been my home since 2000. Please contact me at

My day job is as a marketing communications consultant specialising in social media strategy. Thank you for visiting my blog and taking time to read this information:


At the present time, I do not accept paid or commercial advertising in the form of banners, pop-ups, side-bar links or paid/sponsored posts as this is prohibited under the terms of my webhost I may review this in the future if I decide to self-host.

Editorial content

This is decided entirely by me. I may choose to write about products or samples sent to me if I am genuinely interested in them,  (and if I think my readers may be interested).  The same applies to events that I am invited to.

If I have received samples or an invitation I will always disclose this to my readers.

I really am grateful for the interest that companies have shown in this site but it is not my motivation for producing it. If you are thinking of sending me an invitation, product or sample I’d rather you check with me first (I hate waste). Also acceptance of these items doesn’t mean I will endorse them (or blog about them). Authenticity is important to me so, I will always try to assess things fairly, but if I don’t like something I will say so. If you take a few moments to read my blog you’ll get an idea if the thing you are offering is likely to be of interest.  And one last point – addressing your email as Dear Sally (rather than Dear blogger/editor) will stop it from going straight in the trash! Thank you.

Restaurant reviews

I never do advance posts advertising a new opening or event. My blog is not a restaurant review site – and I don’t describe going out for a meal when it’s been paid for. However, sometimes I do write about restaurant experiences as part of a bigger concept (e.g. Indian fine dining, budget restaurants) or when something different has been part of the experience or I’ve learned something new (hands-on cooking, food and wine matching for instance).

Guest posts

I have not featured any guest posts to date as I have so many ideas that I would like to publish myself. While I don’t rule this out completely, please do not write and offer to guest post about something wholly unconnected with the content and ethos of my site.

Disclosure policy

If a product has been given to me free of charge or I have been invited to an event (e.g a dinner or lunch) as a guest, I will disclose this on my blog e.g.

Disclosure: I was a guest of the Burj Al Arab for the Taste of Festivities event.

All opinions will be my own.

Recipe development, testing and copyright

The recipes published on this site are either my own or adapted significantly from existing recipes (this is documented). Where I have used a recipe verbatim I have given a link to the source or mentioned the publication. I follow the guidelines given by the Food Blog Alliance on recipe attribution. If you would like to use any of my recipes please follow the same guidelines. If in doubt please ask me.

I am available to take commissions for recipe development and happy to provide a quotation for my services.


All images on this blog are taken by me (unless mentioned otherwise). Please do not use any image without asking my permission first. © All text and photos are copyright Sally Prosser – My Custard Pie.
All rights reserved. I’m very happy if you pin images from this site to Pinterest but would appreciate if you mention My Custard Pie in the description and pin directly from this site.

Food writing

I have written commissioned articles and food-related content for online and offline publications. Please ask if you would like references or a quotation.

Please contact me at

My Custard Pie Book Giveaway OFFICIAL RULES


Eligibility: Open to legal residents of the United Arab Emirates who are residing in the UAE at time of contest, age 18 or older, at the time of entry.

  1. To enter like and comment on My Custard Pie (@mycustardpie) Announcement Post on Instagram between February 10, 2018 at 1:00PM, ET and February 13, 2018 at 11:59PM, ET, (“Entry Period”).

Each entrant must be the rightful owner (or have authorized use) of the Instagram account identified in the entrant’s entry as of date of entry. In the event of a dispute as to the identity of a winner, the winner will be deemed to be the person in whose name the e-mail and Instagram account governing the e-mail address was opened. Entrants must provide all information requested to be eligible to win. Incomplete, unreadable, or unintelligible entries will be disqualified. All entries must be received by11:59PM ET on February 13, 2017.

Bonus Entries

(b) There is no limit on the number of online entries per entrant during the entry period. You will receive one entry per comment.

No mechanically reproduced mail-in entries are allowed and any use of robotic, automatic, programmed or the like entry methods will void all such entries by such methods.

All entries must be received by the close of entry period. Participants may not enter with multiple email addresses nor may entrants use any other device or artifice to enter multiple times during entry period using multiple identities. Entrants submitting multiple entries or violating any of these Official Rules may be disqualified and forfeits any and all prizes won at Sponsor’s discretion.

Entrants are required to comply with all respective Social Media platform rules and regulations when posting on Social Media platforms and are prohibited from spamming or creating fraudulent or multiple accounts. By posting on Social Media platforms, Entrants agree to release and hold harmless Social Media platforms, their respective parent companies, subsidiaries, affiliates and related companies, and each of their respective officers, directors, employees and agents (collectively, ‘Released Parties’) from and against any and all liability. Social Media platforms and their Released Parties are in no way connected or affiliated with My Custard Pie Book Giveaway, Sponsor or Prize Provider

Selection of Winner: Prize winner will be randomly selected from all entries meeting the requirements of the Official Rules. Winner will be selected by 12:00pm ET following the entry end date and time. The drawing will be at the My Custard Pie headquarters and conducted by independent judges whose decisions are final and binding. Winner will be notified by Instagram. Sponsor is not responsible for any change of email address, Instagram account or physical address of entrants. Odds of winning depend on number of eligible entries received.
Notification of Winners: Winners will be notified by Instagram within three (3) days of the prize drawingIf a selected Winner cannot be contacted, is ineligible, fails to claim a prize and/or where applicable an affidavit of eligibility and publicity/liability release is not timely received, is incomplete or modified, prize may be forfeited and an alternate Winner will be selected from remaining valid, eligible entries timely submitted. In the event of a dispute regarding who submitted an entry, the entry will be deemed submitted by the authorized account holder of the e-mail account specified in the entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider associated with the Instagram account , online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. No automatically generated entries will be accepted.
Prize: One (1) winner will receive the following prize (the Prize):
A hardback copy of “I was told to come alone: My Journey Behind the Lines of Jihad” Hardcover by Souad Mekhennet

Total ARV (Approximate Retail Value) of Prize: $30.00

Sponsor reserves the right to substitute a prize of equal or greater value. No substitution or transfer of prize permitted except as provided herein. Prizes are non-redeemable for cash. In the event of unavailability, Sponsor may substitute a prize of equal or greater value.

The odds of winning a prize depend on the total number of eligible entries received. Winners are solely responsible for any and all federal, state, provincial and local taxes that apply to prizes. No cash or other substitution of prizes is permitted, except at the sole option of Sponsor for a prize of equal or greater value. Sponsor will not replace any lost or stolen prizes.

Privacy Policy: Any personal information supplied by you to My Custard Pie will be subject to the following: by entering the contest you grant My Custard Pie permission to share your email address with the corresponding Sponsor and Prize Provider. Accordingly, your personal data will then be subject to the corresponding Sponsor’s and Prize Provider’s Privacy Policy. My Custard Pie will not sell, rent, transfer or otherwise disclose your personal data to any third party.

Per Instagram rules, we must mention this is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s term of use.

Promotion is subject to all applicable federal, state and local laws and regulations and is void where prohibited by law.

Agreement to Official Rules: By participating in the Promotion, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor(s) and Prize Provider(s), which are final and binding in all matters related to the Promotion.



5 Comments leave one →
  1. April 18, 2014 9:40 pm

    Very nice blog!

  2. June 25, 2014 11:48 pm

    well hello Sally – I love your blog – thanks for finding mine and leading me back. All I could do when I read was ” wow you have been to Georgia – ah I have wanted to go for years (Not Atlanta Georgia, the other one… obviously) – I have read about the bread they have with cheese in the crust, I have looked at pictures of the landscape I have eaten Georgian food in Moscow and I have so long wanted to go, but it really isnt round the corner.. love the cook book review, I have so many on my shelf that I love – love this ladies book – for Iran, had an Iraqi one I like as well, and Armenian, Momngolian, etc. however not an Azerbaidschani one yet, and recently I promised myself that all my hard work should be rewarded with a cookbook but I couldnt find one that”spoke to me” – the one you write about might just be it! PS writing about a cuisine on the authoring a cookbook level without ever having set foot in the country I find a tad arrogant, unless the person spent lots of time with expats learning from them in his or her country But I am a purist in these matters.

  3. October 29, 2015 5:24 am

    Nice summary.

  4. devilmemoirs permalink
    January 29, 2016 5:30 pm

    Stumbled across your blog through one of your fellow Dubai based bloggers. Love the look and feel of your site and the nuggets of information about your life in the UK.

  5. November 17, 2016 11:16 pm

    Nice meeting you 🙂

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